Customer Experience Management
Many companies are far from understanding the speed and nature of the change their customers are going through. ‘Customer Experience’ refers to the total value customers attribute to your brand based on their interactions at every point of contact with your brand. Customer Experience is a rising concept of recent years and, as a very important competitive advantage, looks set to remain on the agenda for a long time. Service providers must change their perspectives and paradigms in order to retain existing customers, build a loyal customer base and win new customers. The aim of the training is to convey the layers of change, to share examples from many companies in Türkiye and around the world with participants, and thereby enable them to look at their own sectors and customers from a different angle.
Training content
- The Changing World and the Customer