Innovation in Marketing
Innovations are coming at us like an avalanche, and the way to cope with this lies in innovation and creativity. Marketing innovation is developed and produced with the aim of bringing products and services to market. For products and services to sell more, they must be able to attract a larger number of customers. Developing and using different, varied and new marketing methods and models in order to attract more customers is called marketing innovation. The advantages that the effective use of innovation in marketing provides to companies will be explained and supported with case studies.
Target audienceCompany executives, employees close to the subject and those interested in innovation may attend this training.
Duration1 days (09:00 - 16:00)
Participants12 people per group
Training content
- What Is Innovation?
- Innovation Strategies?
- Where to Start Creating Differentiation with Innovation Techniques?
- What Is the Difference Between Product and Service Innovation and Marketing Innovation?
- What Are Buying Motives?
- How Will Tomorrow's Product Structures Change?
- Different Marketing Approaches
- The Need for Development
- How Do You Find a New Market?
- Innovation Strategies in Marketing
At the end of this training, participants
- Learning and understanding ways of carrying out marketing innovation and creating novelty in one’s own business.
Training method
Theoretical instructionWorkshopBrainstorming