Survey Design, Measurement Logic and Question Writing Standards
Teaches how to prepare survey forms that translate the research objective into measurable variables, are free of bias and have been tested through a pilot application.
Training content
- Objective–hypothesis–variable alignment
- Scale types
- Question writing principles
- Types of bias
- Pilot application
- Revision and final form approval
At the end of this training, participants
- Will be able to construct questions correctly by converting the survey’s objective into measurable variables.
- Will be able to choose question types and scales appropriate to the target audience and analysis needs.
- Will be able to identify and correct question designs that are leading or that produce flawed measurements.
- Will be able to test the clarity and measurement power of the question set through a pilot application.
- Will be able to document the final questionnaire in line with corporate standards and make it ready for the field.
In this way, measurement accuracy will increase and analysis quality will be directly strengthened.